You’ve made the decision to sell on Amazon. You’ve spent the effort to find a potentially amazing product, create a listing, and hit the publish button. You have done Product Launch. Now, It’s time to relax and wait for the money to come in. Just nothing, the massive profit explosion you expected has instead turned into a “crash and burn” of your time, money, and effort.
Why? Because, although you officially released a product, you didn’t do that properly on Amazon.
Or perhaps you did try it the right way, but you made some common first-time vendor blunders.
Not to get too worked up about it!
One of the most important aspects of selling on Amazon is to launch a product. It’s all about positioning your product in front of the customers who are most likely to purchase it.
Isn’t it great to put yourself in a position to strike it rich?
Ecombranding.co will easily explain what an Amazon product launch is, why you should conduct one, and the 10 most common Amazon product launch mistakes you’re doing — and how to avoid them so that you can ride the Amazon vendor rocket
1. Coupons are Not Active When Tested.
Following the publication of a launch, it will be marked as pending approval by our team. Our team will test one coupon at 3:00 p.m. EST the afternoon before the launch. We will approve the launch if the coupon is active and set up correctly. If there is a problem with the launch, we will refuse it and send you an email explaining why. Amazon demands a 4-hour delay before executing a promotion created in Seller Central. We strongly advise entering the launch after this 4-hour period so that your coupons are not expired by the time we verify them.We’ll have to cancel the entire release even if we check your vouchers an hour before they go live. We only approve launches with live coupons to avoid coupon difficulties, so make sure your coupons are active at the time you submit the release for certification!
2.Wrong Launch Duration
History is said to flow like a river, but if your launch is too brief, it will resemble a puddle. 8 days is the perfect spot. This allows you to comfortably build up your ranking, sales history, and reviews. If your launch is too brief (1-4 days), it’s unlikely that you’ll be able to create an impact on improving your ranking enough to make it worthwhile. You run the risk of damaging profitability by giving away too much inventory for free over a longer period (10-12 days).
3.Using an Incorrect URL
Merely referring people to your product listing while directing them to buy your product will not help your product rank for the keywords you want. You might get the sale, but you’re not going to receive the higher page ranking (which is the whole point of a product launch).
4.Misunderstanding How Amazon Works
Do not even treat Amazon the same way you would craigslist or Google. Amazon has a very different business model than any of those retail platforms. Make sure your store is ready to sell on Amazon, and that your approach is in line with Amazon’s standards, so you can obtain the best return on your investment on the Amazon Marketplace. Before you go full throttle on Amazon, it’s also critical to assess your Amazon spending and anticipate profit margins.
Visit Amazon’s Seller Account assistance page for further information about the Amazon seller account, as well as Amazon seller Questions.
5.Using Non-Amazon Sanctioned Categories
Amazon emphasizes the importance of product categories that match Amazon’s (Amazon.com) browse tree. For proper product information formatting, including product title information, consult Amazon’s inventory file template. (Templates may differ depending on seller inventory)
6.Poor Cost Calculation
Cost analysis is, of course, a necessary part of the planning process. It is of such importance that it is listed separately here. The order quantity of the product is the starting point for a full cost calculation. The purchase price for most vendors is determined by the quantity ordered, therefore careful consideration is required. Is it advisable to order more and save money per unit or to go with the “safe” option? It determines the success of the product’s early analysis. Is there a lot of demand? Is it possible that the item will sell quickly? If you are unsure about the answers, a smaller order is recommended. After that, you should set a budget.Relevant key points are:
- Purchasing Price
- Freight Charges
- Customs Duties
- FBA Fees
Amazon calculators are useful for avoiding manually calculating these charges. Amazon offers its own FBA calculator, but it isn’t very comprehensive and doesn’t account for things like import duties.
With the cost statement, you can now figure out how to set the product price to obtain the target margin. Of course, if you start with a lower launch price, later price adjustments are still possible.
7.Poor Competitor Analysis
A competitor study gives information on the product’s current market situation. Sales and turnovers indicate which stock level to start with. An examination of the competitor listings provides insight into the amount of optimization and aids in keyword research. It’s also a good idea to check out the reviews of the rival products: What kinds of flaws and issues have buyers reported with the product? To be ahead of the competition, try to eliminate these flaws from your product advance.
8.Insufficient Product Test Before Launch
Your goods (sample) should be put to the ultimate test before its formal introduction. Is the standard of quality acceptable? Is there a complete set of necessary marks, warnings, and seals on the package? Is the use/handling as it should be? Is there anything else that needs to be tweaked or changed? Ideally, you should invite people from your prospective target audience to answer these questions rather than answering them yourself. The information that results is frequently more useful and meaningful. Shop Doc Deals is a site that allows you to find great deals.Vendors can give products or samples to approved product testers in exchange for comments and recommendations for development. Gaps in the packaging insert or quality faults are frequently observed.
9. Including Information, In your Product Titles, Amazon doesn’t allow
Amazon books must strictly adhere to Amazon’s standards. Product tiles should have a maximum of 100 characters, beginning with the product name if feasible, and include numerals.
Avoid the common product title format problems like the one below:
Using HTML code
Featuring ALL CAPS
Including Symbols (&! * $)
10.Too Little or No Advertising Budget
Many merchants are reluctant to spend money on advertising. Rather, they hope that the product will sell well even if no promotion is done. The reality is often quite different: fierce rivalry stops a new product from making it to the top. The answer is advertisements. Initially, invest a sufficient amount in advertising till you have a secure position. You have a variety of advertising possibilities accessible to you all for this. Internal Amazon PPC operations, as well as external visitors from Facebook ads and Google Ads
