Case Study 02
HOW "2 RED DOGS" REVOLUTIONIZED THEIR AMAZON SALES THROUGH CREATIVE BRANDING?
ABOUT THE CLIENT:
“2 RED DOGS” is a well-established brand specializing in handmade, premium-quality dog collars.
At 2 Red Dogs Pet, they are dedicated to helping you get the most out of every moment. Forged upon the fundamentals of hard work, risk-taking and listening to our customers. It’s through their relentless pursuit of innovation that they’ve become what we they today.
Prior to their collaboration with us, they faced challenges in making significant sales on Amazon despite their excellent products. The brand prides itself on offering uniquely crafted dog collars that stand out in design, craftsmanship, and the fact that they are entirely made in the USA.
THE CHALLENGE:
When “2 RED DOGS” approached us, they were struggling to gain traction on Amazon, despite being a reputable and long-standing brand outside the platform. The primary hurdle was the confusion surrounding the sizing of their dog collars, leading to negative reviews. Additionally, competitors offered mass-produced, non-handmade products, often of questionable quality, creating skepticism among potential customers.
THE SOLUTION:
We undertook comprehensive research, delving into competitors and analyzing market trends. Identifying the confusion over dog collar sizes as a critical issue, we revamped the product listings with clear sizing information. To highlight the handmade and made-in-USA advantages, we created Enhanced Brand Content (EBC) using product mockups to present a visually appealing and informative narrative.
To address the challenge of unclear product visibility, we employed our photography skills to capture compelling images that showcased the dog collars in a way that was both visually appealing and informative. We also utilized stock images from Envato, skillfully photoshopping the dog collars onto them for a professional and consistent look.
You can see our FREE research sheet here:
THE IMPACT:
The impact of our collaboration was profound. “2 RED DOGS” witnessed a remarkable turnaround in their Amazon sales. The Enhanced Brand Content and revamped images not only clarified sizing concerns but also effectively communicated the brand’s commitment to quality and craftsmanship. The before-and-after images, showcasing our Photoshop skills, demonstrated the transformation from unclear phone-captured photos to professionally presented visuals.
The result? An 81% surge in 5-star reviews, reflecting the increased customer satisfaction and confidence in the brand. “2 RED DOGS” now stands as a shining example of how strategic branding, clear communication, and visually appealing content can elevate a brand’s presence and drive substantial sales growth even after two years of using the same listing images and EBC.
The brand’s success story on Amazon is a testament to the power of creative solutions and a customer-centric approach. Take a look at the stunning EBC preview below:
