It’s difficult to determine which one to listen to and who to disregard in the Amazon FBA space today, with that much noise. If you Google “how to set up Amazon Ads,” you’ll get six varied reactions from six different individuals… So, how do we choose the right one for our corporation? Amazon Ads, like so many other things, does not have a “one-size-fits-all” strategy that will work for every brand and situation. It’s best to choose one that makes sense to you and has a history of success before committing to it, and that’s what Ecombranding.co will be sharing with you in this article.

 

Why Amazon Ads Structure is Important

Amazon sellers that have structure are subject to “random optimization syndrome,” which includes opening your Amazon Ads account, flicking through your ads, and making random adjustments.

The difficulty is that you have no idea which modifications are losing you income and how many are conserving your money.

Setting up campaigns with a smart structure makes optimization easy and gives you clear data into winners vs. losers.

 

The Types of Amazon Ads Campaigns

I couldn’t put all of them into one blog article, but I will just simply offer you the ones that consistently perform the best for Kenji ROI and our clients.

• Long Tails
• Product Targeting
• Automatic
• Retargeting
• Sponsored Brands

We’ll go over each one in depth and show you how to put them together!

Amazon Ads : Campaign Type- Long Tails

Longtail advertisements are what we call campaigns that emerge from a combination of targeted keywords and concatenated (more on that later).

Ultimately, we want to use Amazon keyword tools using Helium 10 to identify the possible mid-high-volume keyword that is related to this product. I won’t include how to do Amazon keyword analysis as there are plenty of available resources online, but here’s how you structure long-tail campaigns.

Campaign Structure

1. Create a new campaign called “Product Name – Long Tails – ASIN” and name it “Product Name – Long Tails – ASIN.”
2. For each match type, create a new ad group.
3. “Broad – Product Name – Long Tails – ASIN”
4. “Phrase -Product Name – Long Tails – ASIN”
5. “Exact – Product Name – Long Tails – ASIN”
6. “BMM – Product Name – Long Tails – ASIN” (stands for Modified Broad Match, the secret 4th match type)

 

Amazon Ads :Campaign Type- Product Targeting

These ads are effective because they steal sales from rivals. These adverts will appear straight on other Amazon listings that you target, if you aren’t aware.

 

Real Estate Campaign

To target all of our own items, we created a product targeting campaign. Yes, I understand your reaction: “Isn’t that a waste of money?” The answer is no, in fact, the reverse is true.

1. By competing on your own items, you can avoid being poached by competitors. On each of your shopping sites, there are an average of 26 other products. To limit the chances of shoppers tapping away to a competitor, you want to take up quite so much real estate as necessary.
2. Showing clients your other items will help you take control of the “Frequently Bought Together” section, giving you even more free space.
3. Because your buyers may prefer one of your other products, your overall conversion rate will be higher if they can simply find a similar product through you.

It’s very unusual for these campaigns to have an ACoS of less than 5%, and the benefits significantly exceed the drawbacks, plus they’re quite easy to put up.

Create a single product targeting campaign called “Real Estate – Brand Name,” and that’s it. Add all of your items as ad targets but all of your commodities as target destinations.

 

Filtered Product Targeting Campaign

Using categories and filtering is my second favorite method to use PT. We’ve experimented with a variety of filters, and this one seemed to be the most effective.

targeting specific types of products with product targeting campaigns, then filter by review star rating as price.

Category: Same product category as yours

Review Rating:Worse than yours, so if it really is a four, aim for anything below four.

Price: Higher than yours

This works since we employ broad targeting in a subcategory but only appear on products that we are more likely to find enticing. Without these filters, targeting categories rarely turn.

Amazon Ads :Automatic Campaigns

Many Store owners create one auto campaign and call it a day, but thanks to some new upgrades to auto campaigns, we now have a little more authority than we did previously. So here is what I suggest.

1. Set up four automatic campaigns, each with a different bid. It will inform you of the proposed bid range when you create the campaign. Set up one campaign at the greatest proposed bid, one at the lowest, and two more at equal intervals between those.
2. Set up four automatic campaigns, each with a different bid. It will inform you of the proposed bid range when you create the campaign. Set up one campaign at the greatest suggested cost, one at the lowest, and two more at equal intervals in between.

 

You now have four automatic campaigns, one for each of the four targeting kinds, at the perfect bid, giving you more control over their performance. All that’s left to do now is tweak the budgets or turn them off if they’re regularly underperforming.

Retargeting Ads

Because this is a newer sort of ad with just two variables to adjust, this part will be brief. When creating a new campaign, select “Sponsored Display” as the targeting option, then select “Viewers” as the targeting choice and set the bid to a low value, such as $0.20.

Then, when you’ve created the campaign, go to “Reaching” and turn off “Similar device views,” which rarely works.

 

Recap

As a result, this article should give you lots of the most value and serve as the foundation for your Amazon Ads success. If you have Amazon Brand Registry, consider adding Sponsored Brands campaigns and any other strategies you want to attempt once you’ve gotten things set up.

However, rather than building 3 comparable tactics that conflict with one another, the goal was to use this as a sound basis from which to build. This makes it impossible to discern what is truly functioning.