Case Study 01
HOW IKINEKO LIVING BOOSTED THEIR BRAND AWARENESS IN JUST 1 MONTH?
ABOUT THE CLIENT:
Omer is a small business owner of Ikineko Living and he says that there is no specific “Eureka!” moment for Ikineko Living – it’s an idea that grew over time, a long time. And in 2021, they finally set up Ikineko Living.
“A Good Life is about those everyday experiences that put a smile on your face.”
Omer Kuyucu, Ikineko Living
That’s where Ikineko Living comes in. Their products are superb in design and quality, produced with natural ingredients and the best engineering to give you a sense of pleasure and gratitude every time you use them.
They’re not some mega-industrial company trying to take over the world, but they’re reasonably priced. And they don’t have any middlemen or distributors – they like to talk directly to their customers. And most importantly, they love what they do.
THE CHALLENGE:
Starting with natural soaps in 2021, Omar had a tough time because big brands were already selling a lot on Amazon and making a bunch of sales. The customers didn’t like most natural soaps because they focused more on making a lot of soaps instead of making good ones. People complained that the soap hurts their eyes, doesn’t wash off easily, makes their skin dry and itchy, is too expensive, and even has sharp edges. Dealing with a market where people already didn’t trust the products was the BIGGEST challenge for Omar.
Omar worked hard to make a good product list on Amazon, but he didn’t get any good sales. The problem was that the products didn’t address what customers really needed, and they didn’t connect with customers on a deeper level. Many customers who had a bad experience with other soaps were not happy with this new brand too.
THE SOLUTION:
To make people trust and buy more from Ikineko Living, Omar had to create an Enhanced Brand Content (EBC) that convinces customers when they decide to buy.
Their Amazon product listing had to include A Plus Content modules. These modules would make the brand seem reliable and clarify the special things about it, all while dispelling any false ideas about natural soaps.
Once we finished our market research, grasped customer psychology, conducted keyword research, and drew inspiration from successful brands, we introduced Enhanced Brand Content (EBC). Omar quickly embraced the idea, realizing its potential to leave a lasting impression on both existing and new customers.
You can see our FREE research sheet here:
THE IMPACT:
With the help of our services at Ecombranding.co, Omar noticed a boost in traffic to his product listing, leading to an overall improvement in sales. What mattered even more was that Omar felt content in conveying his brand values to customers and sharing his story with people.
Our partnership with IKINEKO surpassed our expectations. The upgraded Amazon product listing for “100% Natural Olive Oil Soap” now features Enhanced Brand Content (EBC) that vividly showcases luxury and eco-friendliness. Customers are captivated by the soap’s natural, handmade, and eco-friendly attributes. Take a look at the stunning EBC preview below:
